Apple’s marketing secrets exposed!

I’m reading now a small and easily portable book called World Wide Rave – David Meerman Scott. In his book, Meerman Scott talks about the power of internet as a tool to spread ideas quickly and effectively. One of the tools emphasized in the book, is writing an E-Book, which is freely downloadable – no strings attached. Great concept.

As an example, David mentioned Steve Chazin’s e-book : Marketing Apple (5 secret of the worlds’ best marketing machines).

I’m very tempted to summarize the ebook for you, but I resist the temptation. You’d have to click on the link, or the image below and invest the time to read all 8 pages.

So simple.

So powerful.