- September 25, 2009
- Posted by: Raz Chorev
- Category: sales success
Interestingly enough, after my last post about the Apple Marketing strategy, I had experienced a great viral marketing campaign myself. Seth Godin frequently talks about talking to influencers, people who are in position to influence other people to buy or try a new product or service.
I was chosen, (I’d like to believe) to be an influencer for an online business cards printer. I have purchased from them before, more than once, and was very happy with their service. Quick, efficient, and great value for money.
A few days ago, I got an email, introducing a special (limited) offer, to try out their new business cards idea (www.squizcards.com) . The offer was to try ’em for free (no hidden costs – S&H included).
I used the link, and the special code, and designed my own business card, on a user friendly, and well designed website. Took me minutes, and within 5 working days I had them in my post box!
Now this is how it works –
The company found me, a person who like to share, and know people. From previous business cards I ordered, they knew I’m in marketing – BINGO!
All they had to do, is to send me a FREE sample of their new product, and let me market it for them FOR FREE as well!
Well, not really for free. Might have cost them $15 – including S&H. They knew I will tell hundreds of people, who are likely to buy from them (this is what I’m doing now :).
BTW, at the back of the business card, there is a logo and url. Very subtle, and non intrusive, yet very effective advertising.
Could you think of a viral marketing activity to use in your business? Please share it with me.
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5 Comments
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I want that key chain 🙂
I do feel compelled to point out (perhaps the obvious) that when you sell a physical product, engaging influencers is less intimidating because you immediately appear generous and un-salesly by offering what is conventionally known as a “free gift.” i.e. It’s not too difficult to make the offer a welcomed, non-intrusive transaction.
That said, for those who sell services, there are definitely ways to give influencers a taste of the good stuff. You just have to be a little more creative. For example, interview an influencer and put that into a white paper or even audio format. Be sure to spark discussion around a very specific topic as it relates to your expertise.
That could get interesting if you’re brave enough to ask tough, thought provoking questions.
Cheers,
Karri
Thanks Raz!
We really appreciate you taking the time to grab some Squiz Cards and share the experience with your readers.
We think they are a great product so getting them into people’s hands is a #1 priority, even if that does cost us in the short term.
Your support is highly valued!
Ben
Squiz Cards Team
Hey Raz!
Great post about SquizCards.com. I had an excellent experience as well. It’s so great to read a positive review – I will tell everyone how wonderful they are – and what a help Michael was.
I was nervous about just sending an email with a question – thinking it would be days until I heard from someone. They contacted me w/in the hour – AWESOME!
Cheers & best,
kristin rohan
Hi Raz – I’d love to get some squiz cards for myself now! Cheers!
Sure Raz, those cards look catchy to say the least. Would love to try them out. Bring them to #nscm tomorrow?