Tooting ones’ horn – LinkedIn’s Social Selling Index

There’ve been a lot of talk recently about LinkedIn’s newest feature – Linkedin SSI (Social Selling Index). When you click on that link, while you’re signed in to your Linkedin account, Linkedin will analyse your engagement with the platform, and will give you a score from 1-100, comparing how you use Linkedin to your network, and other people in the industry.

The funny thing is – most of the people I heard talk about it, have an overall score between 50-70, where their Personal Branding portion has the maximum (25 points), but lacking in Building Relationships, and engaging with insights.

To be really effective with Linkedin, I have made it an integral part of my day –

• Scrolling through some updates,
• Making sure I’m up-to-date with my network’s updates (mainly Birthdays and New Jobs)
• Responding to emails / InMails quickly
• Responding to Invitations to Connect.

It’s not easy, and very time consuming, but I believe this is important. I don’t see the point in having connections on a social network, without engaging with them. I’m not trying to game the system, or win a leaderboard, or toot my own horn when I get a high engagement score. I do it because I believe it’s the right thing to do. (and occasionally it generates me some leads!)

I do it because I believe it’s the right thing to do.

Because I believe that Integrity is the most important trait a business man (and of course, a Salesperson) can have, I’m mindful of my actions, and trying to be as congruent as possible.

How about you?